Nearly every church in America could be described with three words: “Come to us.” We build facilities and programs to get people to come for an hour on Sunday to sit in straight rows and listen. Current research shows that “model” of church works for about 40% of the population. So, do we focus on an inviting environment for new people with attractive music, arts and experiences to reach them for Jesus? (Some call that attractional.) Or do we focus on meeting people’s needs where they are and help them become disciples right there, realizing they might never attend a church service with us? (Some call that missional.)

The answer? We think it’s both. That’s where The Genius of AND comes in. If you put the power of an attractional AND missional strategy together, you can continue to offer a safe place for more people to come in AND go out to reach more people where they are.